Abacus E-Media: Content Marketing For Lead Gen

Abacus is an award-winning provider of specialist software for content owners, publishers and member bodies. Its solutions enable these organisations to fulfil their digital strategy, adjust their business models and transition from largely print and offline operations into ‘digital-first’ businesses for their subscribers and members.

To exploit growing market demand for digitisation and to help expand into new vertical markets, Abacus needed better reach and engagement with the key decision-makers responsible for driving digital strategy within content businesses, in order to activate sales leads earlier in the buying cycle.

First Base developed a comprehensive content marketing strategy and programme for Abacus. Read it here