Akkroo Case Study – HubSpot Lead Gen Marketing Programme

Akkroo, a lead capture solution for high-value events, worked with First Base to define and develop a strategic lead generation and nurture process to boost brand awareness and customer acquisition among high value B2B event exhibitors.

By consolidating Akkroo’s various marketing tools into HubSpot, developing a sales process tailored to a specific and well-defined market segment, and creating a set of content assets each addressing the needs of prospects at different funnel stages, First Base helped transform the company’s entire approach to marketing. Read how we did it here