State Of Inbound 2017

The majority of marketers today focus on converting leads into customers and growing traffic to their website. There’s also strong focus on upselling existing customers.

Historically considered a cost center for businesses, Marketing is now measured against its ability to contribute to the business’s bottom line. Over the years, proving marketing ROI has consistently been a challenge for marketers. A marketer surveyed wrote that planning campaigns holistically enabled them to measure ROI: “Proactive strategic planning results in measurable activities for ROI”.

This year’s State Of Inbound report gives you the data you need to benchmark your activities against HubSpots 6,000+ respondents while also giving you insight to plan your future marketing and sales strategies. Download the full report here – State of Inbound 2017